Apple has bought Akonia Holographics, a Colorado-based startup dedicated to the manufacturing of displays for augmented reality glasses.
Apple’s AR acquisition trail
Akonia is only the latest in a long series of purchases that show that Apple is actively working on developing AR glasses. Apple has been buying a lot of companies with technologies that are directly applicable in an AR set since as eagerly as 2013.
Just in 2017, Cook and his mariachis bought four: InVisage Technologies (an American quantum dot-based image sensor manufacturer), Regain (a French computer vision company), Vrvana (a Canadian manufacturer of augmented reality head-mounted displays), and SensoMotoric Instruments (which makes eye tracking hardware and software).
In 2015 Apple acquired Metaio, a German company that developed an Augmented Reality SDK that seems to be the basis for ARKit, the Apple Augmented Reality developer API that debuted in iOS 11 in 2017.
And let’s not forget about PrimeSense, which Apple scooped up in 2013. PrimeSense developed the software for the Kinect 3D depth sensor. The technology, which already has ended in Face ID, will be crucial for an AR device. Equipped with small IR cameras, Apple’s glasses will be able to track the motion of your hands in order for you to interact with a virtual object — like Leap Motion is doing with its Project Orion.
Can Apple create the perfect AR glasses?
Apple told Reuters that they won’t comment on the matter: “Apple buys smaller companies from time to time,” the Californian company said, “and we generally don’t discuss our purpose or plans.”
But we know that Apple company purchases generally result either in new products or features added to existing products. The purchase of Siri Inc. in 2010, for example, became the iPhone 4S’ Siri assistant, which then got enhanced when Apple bought Novauris, another speech recognition developer, in 2013.
We know that Tim Cook is a fan of AR and Apple seems to be following the vision that the technology will be the Next Big Thing if done right. Indeed, an elegant set of Apple glasses that offer smart object recognition, seamless hand tracking, and a field of view wide enough to destroy the windowing effect that impairs all current headsets, cutting virtual objects due to the limitations of current eye displays, could be the equivalent to the next iPhone.
It is a hard challenge, but maybe Apple can pull it off.
Of course, the fact that Apple’s acquisition indicate that the company is actively working on AR glasses is not an indicator that a product will be released. But if Apple can solve what the much-hyped MagicLeap or Microsoft Hololenses have been trying to solve for years, they will have a killer product on their hands.
- Jesus Diaz, Freelance Writer
Jesus Diaz founded the new Sploid for Gawker Media after seven years working at Gizmodo, where he helmed the lost-in-a-bar iPhone 4 story and wrote old angry man rants, among other things. He's a creative director, screenwriter, and producer at The Magic Sauce, and currently writes for Fast Company and Tom's Guide.